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Introduction
 

e-Reading Event - June 10th 2010 - Lessius Mechelen

Are you ready for a new way of reading?

e-reading is a new way of reading, on digital carriers such as e-readers, netbooks, tablet PCs and smartphones. The e-reader, driven by the technological developments and changes in customer attitudes will quickly establish a position within the market. It is expected that there will something of a revolution in:

the analogue paper world: those established parties associated with the paper book. They will be confronted by new business models, new technology and shifting patterns of interest.

the digital world in which parties such as Google, software developers, mobile network operators, vendors of new reading apparatus and also local suppliers such as bol.com are active. The players in this world mostly have no experience with the paper book but recognise the opportunities for the digital book.

The two worlds will have to work together. At the same time there is an enormous feeling of tension among the differing interests.

Main theme: The future of e-reading

The e-reading event 2010 will give you an insight into the opportunities and pitfalls and will offer a realistic view of this quickly changing market. For you as a professional this is an event not to be missed.

 
Structure

Target audience

Executive management, strategic marketing and business development, senior management in purchasing and ICT of:

  • Publishers
  • Distributors
  • Book shops
  • Hardware suppliers / vendors
  • IT / Telecom / CE retail and e-tailer
  • (telecom) Operators / Internet Service Providers
  • System integrators
  • Value Added Resellers
  • Content aggregators
  • Consultants
  • Governmental authorities
  • Professional users (education, corporate organisations, health care etc.)
 

Why attend?

The e-reading event 2011 will give you an insight into the opportunities and pitfalls and will offer a realistic view of this quickly changing market.


During breaks and after the seminar there will be the opportunity to network and visit the stands. On these stands vendors and service providers present the latest products and services.

 

Information
For further details please contact Joeri Baczkowski or call +32 52 65 00 23